News

Latest ‘Call of Duty’ passes $1B in single-day sales, sets record

Latest ‘Call of Duty’ passes $1B in single-day sales, sets record

RECORD-SETTING: isitors look at a presentation of "Call of Duty Ghosts" at an exhibition stand during the Gamescom 2013 fair in Cologne in this file photo taken Aug. 21. Photo: Reuters

By Malathi Nayak

SAN FRANCISCO (Reuters) – Activision Blizzard Inc’s latest title from its blockbuster “Call of Duty” video game franchise surpassed $1 billion in retail sales a day after its launch, the company said on Wednesday.

Activision shares were relatively unchanged at $16.63 in early afternoon trade on the Nasdaq.

The franchise’s tenth installment “Call of Duty: Ghosts,” a gritty military-themed shooter game, was released worldwide on Tuesday.

In cities like London and San Francisco, excited “Call of Duty” fans queued up at retail stores at midnight launch events. Activision hosted a glitzy pre-launch party in London to celebrate the release of the game, which was developed by Activision’s Infinity Ward studio.

In September, Activision’s smaller rival Take-Two Interactive Software Inc said its popular action-adventure game “Grand Theft Auto V” crossed the $1 billion sales mark after three days in stores. Take Two at the time said that marked the fastest rate of sales for any video game ever published.

Activision, which is also known for its “Skylanders” games, has been delivering a “Call of Duty” title every year over the last decade.

Last year, the game makers’s first-person shooter title “Call Of Duty: Black Ops II” took 15 days to hit $1 billion in global sales after its November release. That game touched $500 million in retail sales on its first day.

Recent Headlines

in Entertainment

Today in entertainment history: Oct. 22

beachboys2

A look back at the Hollywood headlines that went down in history.

in Viral Videos

WATCH: ‘Bohemian Rhapsody’ Halloween house

15-overlay4

The decorations and synchronized light display on this house is so impressive, we won't even ask for candy.

in Entertainment

Bryan Cranston laughs off ‘Breaking Bad’ toy controversy

breaking

A Florida mom wants action figures from the popular series banned from Toys 'R' Us stores.

in Viral Videos

Brad Pitt in ‘Furby’

17-overlay1

What if the WWII tank movie was remade with the furry toys?

in Entertainment

Jimmy Fallon penning picture book

jimmyfallon

Fallon's daughter Winnie Rose has inspired the picture book, which will hit store shelves this summer.