News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Entertainment

Today in entertainment history: April 28

bonjovi

A look back on the Hollywood headlines that have made history.

in Music

Mariah Carey blasts ex-lover in new song

15-overlay12

The R&B superstar dishes dirt on an ex - who may or may not be Nick Cannon - in her new track, "Infinity."

in Viral Videos

WATCH: The ‘perfect’ body

22-overlay6

A blogger and personal trainer takes on the cyber bullies who criticize her appearance, altering herself in response to their comments. But does she like what she sees?

in Entertainment

Chrissy Teigen is done airbrushing

chrissyteigen

The model doesn't use technology to cover up her blemishes in photos she posts online because she wants young girls to realize that even classic beauties are not perfect.

in Entertainment

Sandra Bullock’s son has no idea his mom is a superstar

sandra

Five-year-old Louis doesn't know his mom is an international movie star.