SWANZEY, N.H. (MyKeeneNow) – The New Hampshire Liquor Commission (NHLC) is set to open its newest Liquor & Wine Outlet on the Keene-Swanzey border is scheduled for Tuesday, Oct. 1.
The outlet is located at 15 West Swanzey Road in the Market Basket Plaza.
This new facility spans 20,000 square feet, making it twice the size of the previous Keene location, according to a news release.
The new outlet will feature approximately 5,700 sales tax-free name-brand products, including premium and ultra-premium spirits, wine vaults with controlled temperature and humidity, and a close-out section offering last-chance deals, the release said. The outlet also features an event space equipped with multimedia capabilities, which will host various seminars, tasting events, and employee trainings.
The new location, in one of the busiest shopping areas in the region, will also draw customers from neighboring states. The collaboration with Market Basket extends a long-standing partnership between the grocery chain and the NH Liquor Commission, which has resulted in the opening of several co-located outlets around New Hampshire in recent years.
Since 2012, the liquor commission’s goal has been to modernize and expand its outlets, completing more than 40 renovations and new constructions across 36 communities. The Swanzey location is a consolidation of previous outlets in Keene, Swanzey, and Winchester, further streamlining services for the area.
